Resume

CONTENT AND COMMUNITY OUTREACH MANAGER

Zenbivy | Jan 2024 - Present | (Remote) Bellingham, WA

  • Managed Avantlink affiliate program and Zenbivy ambassador program – onboarded,

    coordinated logistics, and fostered supportive relationships with outdoor

    influencers.

  • Managed social platforms - scheduled posts, designed content, promptly responded to comments, ran giveaways, and generated traffic.

  • Served as brand spokesperson, producing and editing the video series “Zoe with Zenbivy”.

  • Launched event activation strategy for trade shows and events.

  • Collaborated with brands, press, and content creators to execute product testing, collaborations and giveaways aligned with the brand’s audience.

  • Promptly fielded inquiries from gear enthusiasts and outdoor athletes through the support and orders center.

  • Developed extensive knowledge of backpacking and outdoor camping equipment.

  • Strong ability to multi-task and complete projects independently.

  • Proficient in Shopify – resolving order queries, billing issues, and mis-ship errors.


EMAIL MARKETING SPECIALIST

PLACE™ (Brivity/BuiltHOW) | Jan 2022 - Jun 2023 | Bellingham, WA

  • Led social media and email strategy, including copywriting, editing, campaign collaboration, and content management.

  • Proficient in Hubspot CRM – managed email strategy for 200K contact database

  • Designed emails for live events, podcast newsletters, promotional campaigns, & product feature releases.

  • Worked onsite at conferences to support positive customer experience, manage marketing materials, and organize event supplies.

  • Proofread marketing materials for distribution.

  • Collaborated with cross-functional teams to execute multi-channel marketing campaigns spanning email, social media, SMS, video, and events.

RETAIL SALES SPECIALIST

REI | June 2021 - Jan 2022 | Bellingham, WA

  • Created positive and memorable interactions with both co-workers and customers, consistently encouraging a welcoming and engaging environment.

  • Proficient in using REI's POS systems, ensuring smooth and efficient transactions.

  • Developed extensive knowledge of outdoor gear and equipment to support customers in making informed decisions on gear selection for their adventure.

  • Knowledgeable in REI’s corporate philosophy, and SOPs.

PROGRAM ASSISTANT & TRIP GUIDE

KSU Outdoor Adventures | Aug 2017 - Aug 2020 | Kennesaw, GA

  • Organized staffing, training, risk management paperwork, and promotional events for Outdoor Adventure’s experiential programs and trips.

  • Increased program participation by implementing a comprehensive outreach plan through digital media and community engagement.

  • Coordinated trip logistics, including equipment preparation, booking travel arrangements, communicating with patrons, and transportation coordination.

  • Successfully guided over 50 trips, ranging from day programs to multi-day overnight adventures, both within the state and across state lines.

SOCIAL MEDIA INTERN

Aug 2018 - Jan 2019 | Kennesaw, GA

  • Revamped social media presence & created campaigns to increase social engagement and program attendance.

  • Created graphics to promote events, programs, and facility offerings on social media.

  • Conducted regular social media research and provided insights to improve content quality and audience reach.

  • Responded promptly to inquiries and comments on social media platforms, increasing engagement and addressing concerns effectively.