Witnessing the impact and success of BuiltHOW provided me with a deepened passion for event marketing and social media engagement. During my time at PLACE, I identified opportunities to increase engagement with our events and podcast brand BuiltHOW.

With two live events scheduled for 2023 and no marketing comms planned, I jumped right into this project. I began building an event activation calendar and executing email and social media campaigns to increase brand engagement and registration. Below I’ve shared a few of the social media posts I crafted.

I developed the campaign content around generating hype for speaker announcements, vendor partnerships, ticket promotions, giveaways, and conference session titles. I submitted design briefs and collaborated with our design and media team to generate deliverables for our campaigns.

Not only did I get to work behind the scenes for this brand but I also had the opportunity to bring energy to the event itself– covering social media, boosting attendee engagement, and encouraging user-generated content.

Key Insights and Results

• Increased followers by over 200% in less than 1 year

• Grew event registration from 300 to 2,000 attendees

• Generated 200+ tagged posts and 150+ tagged stories throughout the 3-day event

• Created Hubspot workflow to enroll webinar and event attendees into the BuiltHOW email sequence – grew email subscription list by 280%.