Outdoor Adventures

Social Media

As sleeping bags were being stuffed away for the foreseeable future due to COVID-19, I pitched the campaign idea for 'Adventure Anywhere.' The campaign was largely focused on motivating and growing the Outdoor Adventure Center community through a virtual Strava club. I created bi-weekly challenges such as Smiles for Miles, Happy Hiker, and Explore the Unknown where participants were to record and engage in the challenge through our Outdoor Adventure Strava Club. The club grew to over 100 members and generated awareness of the programs and offerings available at the Outdoor Center. The campaign featured campaign videos, weekly posts, and corresponding blog posts.